Café Parisien · Design Studio
7 directions · v0.4
Brand & Web Design Exploration

Seven takes on a French café in Berkeley.

Three stylistic families: editorial directions that lean on storytelling, minimal ones that let the photography carry the message, and statement directions (magazine and Inox) that go big on art direction.

Editorial directions.

A · B · C

Café Parisien

Direction A

Modern Parisian Atelier

Cream paper, espresso ink, terracotta accent. Cormorant Garamond + Inter. Confident, design-forward.

EditorialAsymmetric gridWhitespace-led
№ 01 — Premium feel Open

Café Parisien

Direction B

Family Café, Warm

Butter cream, sage, butter yellow. Fraunces serif. Polaroid photos. Family front and center.

FriendlyPolaroid imageryStory-led
№ 02 — Repeat visits Open

Café Parisien

Direction C

Algiers × Paris

Saffron, deep olive, terracotta. Zellige tile motifs. Two-column "De Paris / D'Algiers" menu.

Heritage-ledPattern motifsPress-worthy
№ 03 — Distinctive Open

Minimal directions.

D · E · less copy, more image

Café Parisien

Direction D · NEW

The Gallery

Image-led. Full-screen hero, lookbook-style pastry grid, captions in tiny uppercase. EB Garamond throughout. Almost no body copy. Like a museum label or a fashion catalogue.

Photo-firstLookbook layoutSingle-typefaceMinimal copy
№ 04 — Aspirational Open

Café Parisien

Direction E · NEW

The Postcard

Each section is a printed card — hero, today's three, carte, catering, story, visit. Libre Caslon Display + JetBrains Mono labels. Tactile, vintage paper feel. Reads like opening a beautifully designed menu card.

Card-based layoutVintage feelStamps & labelsCompact
№ 05 — Tactile & printed Open

Statement directions.

F · G · big art direction

CAFÉ
PARISien

N° 01
Direction G · NEW

The Inox

Inspired by Café Nuances in Paris (Crosby Studios). Black and brushed steel with a vibrant orange wall, Space Grotesk display in chrome and italic Cormorant accents, JetBrains Mono technical labels, brutalist grid, scrolling marquee, spec-sheet carte. Bold and design-forward — the most "fashion brand" direction yet.

Brutalist gridChrome & orangeSpace GroteskMarqueeStatement
№ 07 — Bold & modern Open